Metal cards are becoming increasingly popular as a way to add a touch of sophistication and differentiation to a business’s branding. Not only are they more durable than paper or plastic cards, but they also have the potential to offer a range of benefits. By including QR codes on metal cards, businesses can reveal a wealth of opportunities to provide unique and exciting experiences for their customers. Let Pure Metal Cards help you unlock this potential.
What are QR codes and how do they work?
QR stands for quick response. There are multiple versions of the QR. QR codes are a type of barcode that can be scanned via an Apple or Android smartphone or tablets camera. They can hold more information than a barcode. When a cardholder scans a QR code on a metal card they will see a list of instructions appear on their device’s screen. This can include instructions on how to access an online content resource, a discount offer, or an invitation to receive more information or engage with the brand.
For marketers wishing to get potential customers, clients or prospects to a webpage or to a signup form quickly, the code makes perfect sense due to its agility and simplicity of use. They are even beginning to appear on TV as a way to engage.
Best practices for using QR codes on metal cards
To create a qr code, please refer to this article which provides more background and details. At Pure Metal Cards we typically laser or silkscreen print the code to each card. They can be added to any of our metal card finishes.
Examples of how businesses are using QR codes on metal cards
QR codes can be used to add value on metal cards in many different ways, such as providing exclusive discounts and promotions, offering secure access to exclusive content, and improving the customer experience. The following are some examples for different types of businesses:-
The following are some examples for different types of businesses:-
Hospitality – A hotel could put QR codes on its keycards that direct users to a website where they can enter their reservation details and make changes to their booking. This way, customers only need to scan the card once to gain access to their room, while the hotel staff don’t need to remember any other information.
Food – A QR code on a card for a restaurant might direct customers to a website where they can view the restaurant’s menu, make a reservation, or sign up for the restaurant’s email list. If a customer scans that same card with their phone, the customer will see a notification appear on their screen with the same instructions. This method of delivering content is called “interactive” marketing, which is one of the many ways that QR codes can improve the customer experience. It helps the restaurant update or change its menu’s quickly and avoids the need for a hardcopy or printed menu on each table or for each customer.
Entertainment – A music venue could put QR codes on its menu that direct customers to a video of the band they’ve heard, or a music track. This can be a great way for brands to create exclusive experiences for customers without having to rely on a website or other traditional channel. At the 95th Annual Academy Awards 2023 viewers could scan a qr code to link to the top scores from nominated films as shown below:-
Retail – A luxury jewelry store could put a QR code on its brochure that directs customers to a video tour of the store. Customers can then scan the code in their phone’s camera to watch the tour. This will help customers feel more excited and ready to shop for expensive jewelry. It will also help the store stand out from its competitors by making the experience more memorable for the customer.
Financial Services – A bank could put a QR code on its metallic cards that directs customers to a mobile app that helps them track their spending. This enables customers to keep a closer eye on their spending and also helps the bank deliver added value since the app has the ability to provide financial advice, such as tips on how to save money.
Other examples of how to use these for a small business or entrepreneur include:-
- Identification cards.
- In a restaurant or bar bathroom to quickly connected to a taxi service.
- As a link to sign up for a podcast.
- Redirect customers to an online recipe site.
- On for-sale signs in front of houses to provide more details.
- To download an app.
- Out of home advertising boards or on shop windows.
- A coupon/voucher.
- TikTok, Twitter, Facebook or Instagram ID’s.
- A link to your YouTube video.
Metal cards are becoming increasingly popular as a way to add a touch of sophistication to a business’s branding. Not only are they more durable than paper or plastic cards, but they also have the potential to offer a range of benefits. With the addition of QR codes on metal cards, businesses can provide customers with unique and exciting experiences.
Pure Metal Cards provides the finest quality metal business and membership cards to bring your branding to a new level of exclusivity. Contact us today to find out more about incorporating qr codes on your metal cards.