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Privacy Policy

Privacy Policy

Pure Continental Limited is committed to ensuring that your privacy is protected. This is our Privacy Policy:

Our Privacy Promise

Your privacy is of utmost importance to us. Any of your personal details will only be used by Pure Continental Ltd and our carefully selected third party partners to ensure that we deliver an excellent service to you, and to process and deliver your order and maintain your account with us.

As is the case with many organizations, communications by telephone may be recorded for the purposes of monitoring our customer service standards, training and for security purposes.

When you become an online customer your username will be your valid email address and you will be asked to input a password.

When you purchase as a guest or by registering with us on our website, in order to respond to your requirements we need to know your name, postal and delivery address, e-mail address and contact telephone number. We may contact you by post, e-mail or telephone to ask you for your feedback and comments on our services. We may also wish to provide you with information about special features of our website or any other service or products which we think may be of interest to you. If you do not wish to receive this information, please inform us at

How we collect your information?

We may collect and process your information as follows:

Information that you provide by filling in forms on our website for transactions or any other purposes.
Details of transactions you carry out through our site or when telephoning us and of the fulfillment of your orders.
If you contact us, we may keep a record of that correspondence.
We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
Details of your visits to our website and the resources that you access.

This information is never sold, rented, given or bartered to any third parties.

We do not hold financial details about you. PayPal stores information about your credit card details. For more information on their privacy policies please visit:

You are responsible for all actions taken under your username, whether by you or any other person. It is your responsibility to keep your username and password safe. You should not disclose or transfer your username or password to any other person and you must notify us immediately if you become aware of any unauthorized use of your username or password.

You warrant, represent and undertake that any information, which you provide when you register as a user or guest, shall be up to date, true and accurate in all respects, and you agree to notify us immediately of any changes to such information.

You can email any changes to your details to us at


Pure Continental Ltd may set and access cookies on your computer. A “cookie” is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.


If you prefer not to receive information from us, either through email or regular mail, please email us at:

Please note that such requests may take up to 30 days to take effect.

By submitting your information you consent to the use of that information as set out in this Policy.

Links To Third Party Sites

Our site may contain links to other sites. Pure Continental Limited is not responsible for the privacy practices, or the content, of those third party web sites. Customers and visitors who link to other third party websites from our site should check the privacy and security policy statements of such third party websites to understand the policies and practices of such third party websites as we are not responsible for those policies and practices. Customers and visitors who access a linked site may be disclosing their private information to the owner of such third party websites. It is your responsibility to keep such information private and confidential.

Data Protection Information

You can obtain further information about data protection laws by visiting the web site of the Office of the Privacy Commissioner for Personal Data, Hong Kong at As a subscriber you have certain rights under the Personal Data (Privacy) Ordinance of Hong Kong. You have the right to be told what personal information we hold about you on our database. Should you wish to exercise that right, or if you have any questions concerning the Pure Continental Ltd privacy policy please contact us via the following channels:

Pure Continental Limited
7/F Tung Yiu Commercial Building
31-A Wyndham Street
Hong Kong

Changes to our Privacy Policy

If we change our Privacy Policy we will post the changes on this page, and may place notices on other pages of the website, so that you may be aware of the information we collect and how we use it at all times.