Most people don’t think too much about a business card when they receive one. You see people stuff them in their pocket or handbag after receiving one. However, your business cards do make a definitive statement in that second or so, they are first viewed. Pure Metal Cards can help ensure you make an impact. Despite the old saying, we do judge a book by its cover, and this is why it is essential to get your business card printed correctly. Here is a look at some important issues and a guide to make your business cards really stand out.
Simple and Thought-Provoking
A business card needs to be simple and yet push the right buttons instantly. They are a miniaturization of your whole business or brand message in an instant. Interesting job titles and intelligent taglines will get attention. You only have a few seconds to impress or intrigue the mind of your potential client. Creative typography and terminology are the skills of a very qualified copywriter, and so you might want to consider professional help. Websites like Upwork and Freelancer can be a good starting point. If you ever doubted how important words are, look at a blank piece of paper. Creative and high-quality business cards make a real statement about you and your business. Invest the time to do it right.
Your business cards need to be in sync with all of your other printed collateral and electronic materials. That does not mean they all need to look exactly alike. However, they do need a common thread and branding. Spending the time to get your initial designs right, is well worth it.
Less is more
The majority of business cards hold too much information, are cluttered and hard to read. Instead of putting everything on your card adopt a less is more approach. Simple designs stand out simple. If you’re not a great designer, hire one. Use fonts that are modern with a point size that is easy to read (think about older customers). Use colors that are fresh and vibrant. Business cards are not items to cut costs on. Invest in them the same way you’d invest in a quality business suit.
Balance personalization with minimalism. For example, omit extraneous information like industry affiliations, certifications, and multiple academic degrees, unless they’re really important and highly relevant to your card recipients. Use fewer words, not more, and that includes keeping job titles descriptive yet as short as possible.
The Laws of Rectangle?
The standard business card sizes are usually:
- Credit card sizing 3.37” x 2.13” (85.6mm x 54.0mm)
- US & Canada business card sizing 3.5” x 2.0” (89.0mm x 51.0mm)
However, there is no one global standard for business card dimensions.
While there are standard business card sizes in each country, why follow the masses? If you have a coffee shop use a cup as a design template. A photographer could use the outline of a camera lens. Your goal is to be remembered so be distinctive with the shape of your card and make your mark. Business card shape is very important. If you want to stand out from the crowd, using size and shape to be different is one of your best options. Remember, business cards are not used in the way they once were. They used to be an important way to store details. Now, everything is online and keeping that in mind, you can see how important it is to make an impact when you hand over your business card. Add a qr-code so they can scan and like to you online. If you have their card, you can instantly send them an email from your smartphone or via social media apps so you know they have your contact details.
In addition, your business card does not need to be the standard horizontal dimensions. Why not switch it up by printing vertically? This doesn’t cost a penny more and makes you look different than 99% of business cards in the market. There are two sides to a card so use all the real estate you can. Ensure you communicate your message or brand by printing on both sides of the card.
Keep your business cards with you at all times, you never know who you might meet or where. Not having your business cards can cost you a lost opportunity in addition to making you look unprepared and unprofessional. Simply put, business cards won’t benefit you if you don’t have them.
The Art of Business Card Etiquette
Finally, handing over a business card requires understanding and manners to make that first impression last. Your card should be presented facing the right way so that the recipient can read the card easily at first sight. Both hands should be used to hand over the card, especially in Asian markets or for Asian contacts. In Japan, the exchange of handing a business card (meishi) is a critical part of the first introductions. While most Westerners are not fluent in this ritual, adopting even a few of its elements will dramatically increase the quality of any business-card exchange.
With the ubiquitous smartphone now becoming the primary communication tool for online and offline communications, is the business card becoming redundant? In the digital age where FaceBook, Linked, Snap, Google and smartphones are ever present we think that there will always be a need for the business card. While it’s true that you can now transfer contact information wirelessly there is still a need for a physical exchange between two parties. Business cards represent the unique identity of an individual or an organization and individuals. More importantly, a business card creates the crucial first physical impression of you, your company or your brand.
While a business card has a primary task – to convey you and your contact information to a new contact or prospective customer, its role is much more than this. First impressions are forever. Your business card should embody everything about you and your business. From the design, quality of the card, use of color and thickness, these all compose an impression on the recipient. Let Pure Metal Cards make you look great. Let us show you how switching to a metal business card can make you unforgettable.
Why Choose Pure Metal Cards?
Satisfaction Guaranteed – We want you to be completely amazed by your purchase. We replace cards if they do not meet your satisfaction.
Speed – Pure Metal Cards offers the faster turnaround time on the market today for custom-made metal business cards. Cards typically take 7-9 business days to produce and 1-2 days to ship to you.
Pricing – We lead the industry by offering simple, all-inclusive pricing. The price quoted on our website or brochure is the price you pay.
Range of Card Finishes – We offer the widest range of metals and card finishes available anywhere. For example, we have 19 different finishes for our stainless steel cards.
Customization and Personalization – To customize your metal cards we offer a range of options to meet your needs.
Client List – Pure Metal Cards works with a wide range of clients ranging from globally renowned brands to start-ups and fledgling businesses across all industries and continents.
Switch to Metal Today
With over 2 million metal cards shipped to date, we lead the industry in card innovation and options to make your name or brand stand out from the rest. Pure Metal Cards can help you develop your existing business card or membership card to become an unforgettable metal card your clients or members will enjoy receiving. For more information please contact us today.