“The arrival of our ‘Pure Metal Cards’ marks the start of our new “VIP” customer loyalty program and will ensure ongoing repeat business from our most valuable customers. Unlike our previous conventional cards, we know from the customer focus groups that we’ve conducted that these new metal cards will not only be retained, but also highly valued. The quality of the cards is outstanding and the visual and tactile impact that they create with people is great to see.”

Jim Russell – General Manager, The Crystal Caves and Sahara Seabed Collection – Atherton, Queensland, Australia